This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. Your SEO strategy needs to be a continuous process. One of the biggest mistakes to make when it comes to …

An explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner is a unique selling proposition. Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search …