Oftentimes, a communications plan for an individual brand emphasizes a single objective. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. The expensive price of a real artisan pashmina is due to the amount of expert craftsmanship …

Once a company adopts SEO as part of its online strategy, everything becomes easier. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword …

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. Your SEO strategy needs to be a continuous process. One of the biggest mistakes to make when it comes to …

An explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner is a unique selling proposition. Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search …