If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don't. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can't read media in the …

Google has advanced algorithms to make out if you are generating thin content to improve your SEO. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you …

The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site. They can often be far too specific, far too generalised, or just not the common phrase used by customers. Speed is a ranking factor for desktop and a very important usability factor for …

Finding quality backlinks will increase the legitimacy of a website in the eyes of search engines. Find out which channels are driving traffic to your competition . So, they're obscured and of course if you've been in the SEO industry for a while you know probably the most important ones which …

Like many SEO meat and potatoes tactics, there's no denying that header tags aren't as critically important for your site rankings as they used to be. Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. By now …