Most agencies demand a minimum term for new contracts-this is actually a good thing, because it takes time for results to develop, and a minimum contract duration prevents premature departures. Essentially, conversion improves the quantity and quality of organic traffic to a given website. A problem or gap exists between …

Search Engine Optimization (SEO) refers to the method used to increase a website's position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish …

With so much crap content on the web, Google doesn't want to waste space indexing it. Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well as your keyword. Lets go a little deeper as to the relevance of authority. As …

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. As Google puts it: If your content is inaccurate, has no purpose …