Optimisation choices around discovery and knowledge panels

Your website, as well as any other digital assets you may have, is an introduction of your business to prospective consumers. On-site SEO works in partnership with off-site SEO. SEO's need to have the skill and experience to help the client develop a social media strategy, deliver training and support …

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Use the inverted pyramid

?We know those with sites that experience drops will be looking for a fix, and we want to ensure they don?t try to fix the wrong things. However, it's expensive - we'll be discussing influencer marketing in detail later in this book. Allow sheer fabric to complement your casement windows …

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My thoughts on cloaking

One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. Besides using keywords strategically there are several other things you can do to make your pages rank higher in searches. One of my favourite …

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