The final definition of link building is perhaps better represented by the term "relationship building," as it sometimes features no links whatsoever. How relevant is your product page or category page to the search term? This is a huge ranking factor that's often neglected. Stick to keywords that your products …

Efficient content organization enhances the message without interfering with the content's purpose. It's not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content "for SEO" or "for presentation". If you are only thinking of the SEO …