Promote your website in the right ways, utilising ROI

This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you're …

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Who else wants to enjoy 301 redirects

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Only for marketing needs, different titles are resorted. Thousands of backlinks with a same anchor text produce negative results …

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Are search volumes affected by authority sites

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. Your SEO strategy needs to be a continuous process. One of the biggest mistakes to make when it comes to …

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Ridiculous rules about authority sites

Like many SEO meat and potatoes tactics, there's no denying that header tags aren't as critically important for your site rankings as they used to be. Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. By now …

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Tell me more about bounce rates

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. As Google puts it: If your content is inaccurate, has no purpose …

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