Everybody wants to push their brand name

Most agencies demand a minimum term for new contracts-this is actually a good thing, because it takes time for results to develop, and a minimum contract duration prevents premature departures. Essentially, conversion improves the quantity and quality of organic traffic to a given website. A problem or gap exists between …

more ...


When auditing your site, take time to think about link building

Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. Remember, E-A-T evaluates your website as a whole …

more ...


Promote your website in the right ways, utilising ROI

This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you're …

more ...


Who else wants to enjoy 301 redirects

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Only for marketing needs, different titles are resorted. Thousands of backlinks with a same anchor text produce negative results …

more ...


Don't forget about web 2.0

Google has advanced algorithms to make out if you are generating thin content to improve your SEO. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you …

more ...

The benefits of link exchanges to your search marketing strategy

Efficient content organization enhances the message without interfering with the content's purpose. It's not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content "for SEO" or "for presentation". If you are only thinking of the SEO …

more ...

Reasons why you cannot learn cloaking well

Search Engine Optimization (SEO) refers to the method used to increase a website's position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish …

more ...

I urge you to think about conversion rates

For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts. Google Pagerank, mozRank, and mozTrust are nothing but algorithms to rank website authority …

more ...

Actionable tips on search engine spiders and Instagram

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are …

more ...

Are search volumes affected by authority sites

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. Your SEO strategy needs to be a continuous process. One of the biggest mistakes to make when it comes to …

more ...



Let's follow authority sites best practise

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Monitoring a wide variety …

more ...

Lets look at our approach to sitemaps

Finding quality backlinks will increase the legitimacy of a website in the eyes of search engines. Find out which channels are driving traffic to your competition . So, they're obscured and of course if you've been in the SEO industry for a while you know probably the most important ones which …

more ...

Make quality a priority

With so much crap content on the web, Google doesn't want to waste space indexing it. Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well as your keyword. Lets go a little deeper as to the relevance of authority. As …

more ...

Ridiculous rules about authority sites

Like many SEO meat and potatoes tactics, there's no denying that header tags aren't as critically important for your site rankings as they used to be. Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. By now …

more ...

Tell me more about bounce rates

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. As Google puts it: If your content is inaccurate, has no purpose …

more ...